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Researchers must address ‘challenge’ of AI-generated responses
Oct 10, 2024 · Researchers must address ‘challenge’ of AI-generated responses. AI-generated responses are threatening the validity of qualitative analysis, and it is key for early-career researchers to build their knowledge to navigate AI in the industry, according to speakers at the MRS &more conference. Speaking at the virtual event yesterday ( 9th ...
Review of the decade: how has research changed in the past 10 …
Dec 20, 2019 · The ubiquity, change in price and enhancement of processing power to analyse, transmit and display data has caused a seismic shift in what’s possible in research. The simultaneous impact on consumer behaviour of putting super computers in everyone’s pockets has been fascinating to observe. Babita Earle, executive vice-president, strategic ...
Top UK market research companies by turnover | News
Dec 13, 2022 · Below is a table with the top 25 agencies only – the full MRS League Tables extend to the top 100 individual agencies by turnover. There are also tables for the fastest growing agencies, and the top 50 consolidated businessses. All of the latest MRS League Tables are available here in the Research Live Market Research Industry Report 2024.
SurveyMonkey launches new survey capabilities | News
Oct 11, 2024 · US – Online survey and forms business SurveyMonkey has released a series of new analysis, sharing and collaboration features. The feature will work with the firm’s SurveyMonkey Genius platform, which uses artificial intelligence and machine learning to build surveys, with the new capabilities allow users to analyse multiple surveys within a ...
Nielsen Sports highlights growth of live streaming | News
Mar 8, 2022 · Sports viewership has become a multi-screen experience, with 47% of people who watch sports simultaneously interacting with other live content, up 5% over the last year. In terms of women’s sports, Nielsen estimates there was a 146% year-on-year rise in unbundled sponsorship investment, (UEFA, FIFA, World Rugby) compared to a 27% increase in ...
NielsenIQ rebrands to NIQ | News | Research Live
Mar 2, 2023 · NielsenIQ rebrands to NIQ. US – Consumer intelligence company NielsenIQ has changed its name to NIQ as part of a rebrand of the company and wider changes across the firm. Pictured: Screengrab of the NIQ website. The company said the new name would be accompanied by a new logo, colour palette and brand purpose, and added the new branding ...
Purdie Pascoe expands to US | News | Research Live
Dec 12, 2023 · UK – Full-service medical market research agency Purdie Pascoe has appointed Sabera Hyderally as head of medtech, based in the US. Headquartered in London and founded in 2008, Purdie Pascoe has offices in the UK and Canada. Hyderally’s appointment marks the company’s expansion to the US. Based in Delaware, Hyderally (pictured) joins from ...
Delphi Group launches AI adoption report | News | Research Live
Oct 10, 2024 · Delphi Group launches AI adoption report. UK – Keeping the ‘human in the loop’ and embracing experimentation are two of the five guiding principles of adopting generative artificial intelligence (AI) successfully into research practice, the latest report from the Market Research Society (MRS) Delphi Group has said.
Nudging in the right direction: Insight from the Behavioural …
Oct 7, 2024 · UK – Helping to communicate with cancer patients at the moment of diagnosis and encouraging smokers to eschew littering were just two of the key takeaways from the recent Market Research Society Behavioural Science Summit. Digital frictions. Consumers’ experiences of companies’ digital services can have a massive bearing on their overall ...