Nov 8, 2023 · Steve Lacy opens up about what inspired him to collaborate with the brand, and how fragrance is an extension of his personal style.

YSL Beauty US celebrates five new powerful US voices – Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck –to express the different facets of MYSLF, bringing an authentic, unapologetic perspective through testimonial content driven by social.

NEW YORK, Sept. 29, 2023 /PRNewswire/ -- YSL Beauty US celebrates five new powerful US voices – Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck –to express the different...

Oct 5, 2023 · One of the many exciting new voices is none other than Highsnobiety Coverstar and Grammy nominated artist Steve Lacy. “My fragrance is an extension of my personal style,” Lacy explains over...

Oct 2, 2023 · YSL Beauty US has introduced five celebrities – Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck – to represent its fragrance Myslf.

Jan 28, 2024 · Starring some of Gen Z’s latest leading men, including Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck, the new voices of the MYSLF franchise helped embody the mark of a new era of masculinity for the beauty titan.

Sep 28, 2023 · Stranger Things ' Finn Wolfhard, "Bad Habit" singer Steve Lacy, rapper Lil Yachty, Wednesday heartthrob Hunter Doohan and TIkToker Noah Beck all joined as voices of YSL Beauty's MYSLF fragrance.

Sep 29, 2023 · Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck will bring an “authentic, unapologetic perspective” through testimonial content driven by social, manifesting the fragrance’s tagline: “MYSLF, no matter what.”

Sep 28, 2023 · Stranger Things ' Finn Wolfhard, "Bad Habit" singer Steve Lacy, rapper Lil Yachty, Wednesday heartthrob Hunter Doohan and TIkToker Noah Beck all joined as voices of YSL Beauty's MYSLF fragrance.

Nov 8, 2023 · The fragrance itself is a gorgeous blend of fresh accord, orange blossom, and woods accord– all bottled up inside of a sleek, black lacquer bottle. “It has this unique combination of wood and floral notes,” Lacy says. “It evolves over time as you wear it, and literally everyone thinks it’s dope.”