A new meme coin launched by President-elect Donald Trump on Friday has hit a market capitalization of $13 billion, marking Trump’s latest venture into cryptocurrency and merchandise sales in the lead-up to his inauguration.

Melania Trump announced Sunday that her new crypto meme was available to be purchased, just days after President-elect Trump announced the release of his own cryptocurrency.

Incoming first lady Melania Trump has joined her husband in the crypto game, launching her own “meme coin” over the weekend. But just hours after the new digital currency went live Sunday, her husband’s suffered a precipitous crash of more than 40%,