Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As BrewDog undergoes a “refresh”, YouGov BrandIndex data finds all the brewer’s brand health metrics have declined notably ...

Trainline’s Jo McClintock explains how strategic thinking positions marketers as the “active enablers” in business.

Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn ...

Arguing marketers are increasingly being seen as “growth architects”, CMO John Rudaizky believes it’s time to reimagine the ...

With Cannes Lions fast approaching, creativity is high on the agenda. But for marketers looking to explain its impact to a ...

Marketers who crave ESG narratives about doing social good should focus on how profitable businesses keep people employed and ...

The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel ...

From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless ...

Switching from its performance marketing roots to a brand-led push, Midnite hopes to reach a “digitally native” audience as ...

As its revenues exceed £1bn for the first time, Monzo credits its expanded marketing efforts for helping to drive growth.

As Pride Month begins, research from Ipsos suggests support for brands promoting LGBTQ+ equality among the UK public has ...