Companies can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights.

In my April 2024 CRM column, I pointed out the fact that from the first sales performance study CSO did, in 2004, to the Sales Mastery’s most recent, in 2024, the win rate of forecast deals is ...

Google One Tap support, WordPress plugin, and no-code A/B testing round out Descope's new customer identity and access management capabilities.

SAS has acquired the principal software assets of Hazy, a pioneer in synthetic data technology, for an undisclosed amount. Synthetic data, which mirrors the statistical patterns of real data without ...