New York branding and graphics firm Chermayeff & Geismar & Haviv has pared back the "complicated" flaming ball logo of the US Open Tennis Championships to just three yellow stripes and lower-case ...

Graham doesn’t have strong feelings about the Open logo, saying via email, “It’s fine, I guess. I’m not crazy about gradients.” He told us, “I made the U.S. Open logo to fit in with ...