Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Roblox has just opened an all-new store for creators to use, and that store allows real-life items to be made and sold!

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Becca and her friends took their gaming skills to the next level by playing Grid at Activate in The Domain, a thrilling real-life version of the popular Roblox game Color Block. Just like in the ...