Roblox just rolled out a feature that lets creators sell real-world merchandise directly inside their games. Through its new ...

Roblox is going to let creators sell physical items from their games. The company has been testing its tools to do so since ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

In today’s Digest, we discuss the launch of Netflix’s of in-house ad tech suite across EMEA, Roblox’s in-game merch sales and Netflix’s use of AI to seamlessly integrate ads into the streaming ...