The nine-week Hot 100 leader has now topped seven radio charts. By Gary Trust Kendrick Lamar and SZA’s “Luther” lifts a spot to No. 1 on Billboard’s Pop Airplay chart dated May 3.

Psychographic segmentation classifies a target audience based on their interests, social class, or lifestyle. People’s differing personalities are key drivers behind varied consumer behavior. Many ...

As Salesforce explains, “psychographic segmentation delves deeper into their psyche” than relying on demographic data. “As viewers engage with content, ZenVision's understanding of a ...

A historic day for Indian federalism! I extend my warmest welcome to the leaders from Kerala, Karnataka, Andhra Pradesh, Telangana, Odisha, West Bengal & Punjab who are joining us for the Joint ...

Psychographic Segmentation: Closely related to behavioral segmentation, psychographic segmentation identifies customer subgroups based on personality, interests, beliefs, and lifestyle ...

Among the most common segmentation strategies are demographic, geographic, psychographic and behavioralistic. Demographic is the most traditional and common approach, where markets are divided ...

Market segmentation, encompassing demographics, geographics, psychographics and behavioral factors, provides a broad view of what needs to be considered, especially in today’s complex market ...