Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the challenge that was the center of a huge ...

In times of economic downturns, with much uncertainty surrounding the U.S. economy and Trump’s infamous import tariffs, a ...

Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

The Kia logo has swiftly established itself as one of the most recognisable car logos worldwide. Learn about it's history and branding evolution. Imagine spending decades perfecting your craft, ...

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold for £76m and will be renamed as TGJones by its new owners. At such a critical ...

With ‘Anytime is Pepsi Time,’ Pepsi’s senior brand director unpacks the brand’s global playbook, cultural agility, and the art of real-time marketing.

Varun Beverages Final Dividend 2025 Record Date: Varun Beverages Limited, the manufacturer of Pepsi bottles, on Tuesday announced that the board has fixed Friday, April 04, 2025 as the record date for ...

Through its 1917 inception the Canadiens "CH" logo red, white, blue jersey stands today as a permanent statement of hockey history. The Boston Bruins spoked "B" logo alongside the Detroit Red ...

With brands like Thums Up X Force, Coke Zero, Sprite Zero, and Pepsi No-Sugar, they aim to leverage the growing demand for healthier beverage options. This move targets rapid market expansion, ...

The Boston Bruins: known worldwide for their classic, Spoked-B logo…except that this logo ... it’s not grounded in history and it’s not especially good-looking. Even the team’s 1934 ...

Sudan's paramilitary Rapid Support Forces (RSF) is currently controlling access to a vital ingredient used in Coca-Cola and Pepsi across vast swathes of the country, according to a new report.

The best logo maker is an essential design tool for anyone looking to differentiate their brand online. My round-up here offers apps ideal for designers and non-designers who need to help their ...