The answer is simple: Carti sells a movement. His aesthetic, built on goth-rap energy ... and Carti is clearly one of the few who mastered this. His Opium brand, from the all-black fashion ...

Carti took the time out to brag about himself and his roster of Opium artists. "Thank you," Playboi Carti says to the Rolling Loud festival-goers in the video below. "I love you guys so f*****g much.

Sprayed on the trailer’s side in red graffiti art is the word “OPIUM,” the name of ... embodies the punk attitude that Carti celebrates in his aesthetics, music and concerts.

In one of the most natural partnerships in recent memory, Playboi Carti’s Opium has linked up with Pelle Pelle for a collaboration that’s sure to further extend MUSIC’s dominance.

As for Playboi Carti ... to his Opium records roster: fellow Atlanta rappers Destroy Lonely, Ken Carson and the duo Homixide Gang. Together, they’ve built a surprisingly dynamic aesthetic ...

Hip-hop commentator DJ Akademiks has once again sparked discussion in the rap community by claiming that Playboi Carti's label, Opium, is "confused." He added that the label has no clear ...

Sprayed on the trailer’s side in red graffiti art is the word “OPIUM,” the name of ... embodies the punk attitude that Carti celebrates in his aesthetics, music and concerts.

If there's one thing Playboi Carti can put his bottom dollar on, it's that his fans are die-hard and have been watching social media feverishly for news on a follow-up to his Whole Lotta Red ...

beloved for their dark aesthetics and mosh-pit-inducing bangers. Now, it seems that Carti is ready to unite the family and galvanize all of their collective fans. On Friday (July 7), Opium ...