These aren't your mama's Cheetos. Chester has been hard at work branching out in a wild array of Cheeto flavors, and we dove ...

A new-ish flavor of Cheetos Puffs is vying to become the most sought-after game day snack this season. On Monday, the Frito-Lay snack brand joked that it was "only a matter of time" before the ...

The new product was Cheetos Popcorn (two flavors), and popcorn was already its own kind of food. No longer a uniform puff or iconic sprig, the brand had to define Cheetos by its distinctive flavor. In ...