Nike faces growing criticism for not fully capitalizing on Caitlin Clark's marketability, despite her landmark endorsement deal. Former Nike marketing director Jordan Rogers questioned the brand's ...

It’s much easier to set the price of a stock, or a bicycle, than the value of an athlete’s endorsement deal. This is where things figure to get dicey. Though the committee has an appeals ...

EXCLUSIVE: The California high school track and field state championship is shaping up to be one of the most unprecedented high school sports events in recent history. Amid a national controversy ...

(AP) — California is opening up its track-and-field championship to more girls after a transgender athlete drew controversy ... AB Hernandez's success drew backlash, including from President ...

But Chase noted that Lee is far from the first college sports athlete to have ... Rose Zhang landed an endorsement deal with Adidas while at Stanford, a Nike School. Florida gymnast Skye Blakely ...