A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and ...

Eight months in, Hill has changed leadership structures and brought in new hires. At the same time, several long-time ...

Simone Biles, the most decorated gymnast in history, has over 30 medals under her belt. But how much wealth has the ...

Nike generated $11.3 billion in revenue in the third quarter of 2025 (ended Feb. 28). That figure was down 9% year over year ...

Shaquille O'Neal, president of Reebok Basketball, was forced to change his initial plans of signing big names due to budget ...

With Cooper Flagg, Shedeur Sanders and Travis Hunter off to the pros, here are the 25 athletes with the highest NIL ...

The Allyson Felix documentary 'She Runs the World,' about her battle with Nike over its maternity policy, premieres at ...

Nike faces growing criticism for not fully capitalizing on Caitlin Clark's marketability, despite her landmark endorsement ...

Bueckers has had a stellar career through high school and university, despite facing several injuries – now she has deals with brands from Dunkin’ Donuts and Crocs to Taco Bell The Dallas ...

Nike for the past five years has been bringing “a group of high-powered athletes together” to “discuss challenges women face in sports and to brainstorm solutions,” according to Jean Palmieri of ...

In other words, companies can't afford to pay athletes more than their endorsements are worth, but boosters can and will. Because boosters couldn't care less about endorsement value as long as the ...

His endorsement journey shows how an athlete can grow into a powerful business leader through smart decisions and strong partnerships. LeBron James signed his first deal with Nike in 2003 before ...