A logo, they say, is not the same as a symbol ... visualization of a brand, new techniques in identity design are creating even more kinds of logos (and more names!), such as responsive logos ...

A logo -- a small symbol or design ... consistent exposure to your brand. The more people are exposed to your logo, the more synonymous the logo becomes with your name and brand.

The trend of brands removing their names from the logo and going the visual way is really catching up. Recently MasterCard decided to make its red and yellow circles even more iconic by dropping ...

This practice of creating special sub-brand divisions ... of the Lexus symbol -- the eye-catching type face for the name was ...