Consequently people form a "gist memory" for the logo (i.e. "it's an apple") and they end up drawing what it "should look like instead of what they remembered it to look like". The researchers ...

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It’s a refined, elegant shape that represents the computer brand without the need ... to draw the Apple logo from memory. Only seven were able to draw the iconic image without major errors.

Psychologists at the University of California recently presented a group of students with a simple challenge: Draw the Apple logo from memory. Of the 85 who tried, only one got every feature correct.

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company ...