Learn how data-driven marketing transforms campaigns through personalization, real-time insights, and better ROI. A practical ...

In the ever-evolving landscape of business, marketing stands as a cornerstone for success. It’s the vital link between ...

Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...

Stop confusing customers! Marketing pro Jennifer Kling reveals how to cut jargon, simplify messaging, and find your unique position. Learn her steps to talk like your customers for marketing that ...

In the current age of responsibility and accountability, we need to say "not so fast." Direct mailers already have introduced 'green' to the marketing process I've seen a lot of information on what ...

Andrew Kokes is global marketing leader at HGS, CX professional, product promoter, outsourcing innovation fan—with a focus on what’s next. In today’s marketing landscape, expectations ...