When developing your integrated marketing communication strategy it is important for a business to know the IMC planning process they should be going through. Here we go through the overall IMC ...

With economic instability, the pressure is on leaders to tighten belts yet still remain top of mind for target markets.

I’ve quizzed a number of film industry professionals on various topics. I went back through the conversations to pick out all ...

Camunda CTO Daniel Meyer explains how recent generative and agentic AI advances are infusing new importance into BPMN and DMN ...

Even today, applying marketing thinking to the clinical trials process is the exception rather than the rule. However, by asking these questions for every protocol, sponsors can better assess the ...