LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason.

While basketball fans debate the Greatest of All Time on the court, LeBron James and Michael Jordan also compete financially ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James serves as the inspiration for Barbie's first installment of the brand's Kenbassador series, featuring a range of ...

LeBron James has been immortalised with his very own Ken doll- making him the first male professional athlete to be honoured ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James, to recognize his positive impact on culture, style, and community. Barbie the Movie spurred a global cultural phenomenon for the Barbie brand, recontextualizing the Barbie universe ...