Michael Jordan and LeBron James are the two names that come to mind when analysts and fans think about the greatest basketball player of all time. The Chicago Bulls legend - who we ...

While basketball fans debate the Greatest of All Time on the court, LeBron James and Michael Jordan also compete financially ...

NBA superstar LeBron James becomes the first male athlete in history to receive his own Barbie doll, branded the "Kenbassador ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a ...

A Cultural Milestone in Sports and Toys In a groundbreaking move that merges pop culture, sports, and social impact, LeBron ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued ...

Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and ...

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

LeBron knows how to play off the court too. LeBron James, the iconic Los Angeles Lakers star, has made a surprising and delightful move off the court. Partnering with Mattel, he's become the first ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.