LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason. The basketball legend, 40, has teamed up with Mattel to become the brand’s very first Kenbassador and launch his very own doll.

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because of his "positive impact on culture, style and community," Mattel announced Wednesday.