brandequity.economictimes.indiatimes12h
How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
The Caledonian Record20h
No. 10 North Carolina hosts American following Rogers' 26-point game
American faces the No. 10 North Carolina Tar Heels after Matt Rogers scored 26 points in American's 74-66 loss to the Siena Saints. Friday's matchup is the first of the ...
"The Untold Story of How Nike Turned an NBA Fine into Marketing Gold With Michael Jordan: The $7 Million Nike Deal That Adidas Ignored"
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
How Adidas's Misstep With Michael Jordan Made Nike a Household Name
Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...
Michael Jordan might win a Nascar championship—while he’s suing the sport
Ahead of this weekend’s title race in Phoenix, Michael Jordan’s lawsuit alleging anticompetitive behavior in Nascar is ...