Jack Daniel’s maker Brown-Forman expects organic sales to decline this fiscal year as consumer demand softens in the face of shifting tariffs and uncertainty about the U.S. economy.

Brown-Forman Corp. reported weaker sales Thursday as the maker of Jack Daniel’s Tennessee Whiskey confronts challenging market conditions amid global trade conflicts and pinched consumer spending. The Louisville,

Brown-Forman said it faces a challenging operating environment this year, and shares sank to a more than 11-year low.