Are you trying to decide between the rugged Jeep Wrangler and the capable Ford Bronco for your off-roading adventures? Here ...

The Ford Bronco is currently available at a massive discount, according to dealer bulletins. Ford may have already announced ...

In an earnings call with analysts in 2018, Dearborn-based automaker Ford ( F) made a drastic decision that would dramatically ...

Ford is looking to boost its enthusiast appeal, and its ultimate goal is to be the Porsche of off-road excitement.

Apocalypse 6x6 (formerly known as SoFlo Customs) has a massive roster following a handful of fruitful years: Hellfire, ...

Off-roaders accounted for 20% of Ford's global sales in 2024, and its CEO said the company wants to be "the undisputed No.1 ...

Farley’s primary example of this exciting product strategy was the company’s success in building rugged vehicles, such as the ...

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Ford has a clear goal to become the world’s leading off-road brand, with CEO Jim Farley stating that the company wants to be ...

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