While Stewart used several Merit products in a sponsored “under-five-minute” makeup routine video earlier this year, it seems ...

There are plenty of cult mascaras out there to choose from, like Benefit's Big Lil Lash Fan Fanning & Volumising Fan Fest ...

I realised today that I've been working as a Beauty Editor for 13 years, which doesn't feel correct considering 2000 was only ...

I've been using Maybelline products for what feels like forever. It was one of the first drugstore brands I used in middle ...

When Too Faced announces a new mascara, it’s fair to say expectations are high. After all, this is the brand behind Better Than Sex, one of the most iconic mascaras of the last decade.

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Rihanna, naturally, has a genius mascara trick that we’ll be borrowing for the foreseeable future. “I’m really into layering my mascara colors—mixing Cuz I’m Black on top and Let’z Be ...

Learn more! It’s also worth noting that two of Jenner’s daughters run major beauty empires, so her praise of this mascara is notably impressive. So, what makes this one different from what’s ...

Fenty Beauty's latest launch is for the mascara lovers among us. “The eyes tell such a story—they can really say it all and show off a feeling, a mood, and a vibe with just a look," Rihanna ...

Speaking of inclusivity, Mauve For Me earned its spot in Maybelline‘s Made For All collection, tested on 50 diverse skin tones to ensure it looks stunning on everyone. One reviewer gushed ...

“What a difference!” says one reviewer. “I don’t even wear mascara anymore. I apply [this serum] in the morning and before I go to bed. I haven’t missed a day since buying it and the ...