But here's the thing about a good matte brown eyeshadow: it can suit just about everybody, depending on the shade you pick.

That is 100% the case for this $15 eyeshadow primer by Elizabeth Mott appropriately titled “Thank Me Later.” Loved by ...

Now that you've read up on all of James’s best tips and techniques for applying eyeshadow, it's time to stock up on some new makeup! Keep scrolling to shop affordable makeup brushes and ...

Who It’s For: If you’re trying to camouflage unwanted texture on your eyelids, this is the surefire selection to do so. Our testers spent two days testing 20+ eyeshadow sticks in our lab.

Since the texture is creamier, it’s an excellent pick for dry lids. Who It’s For: If you like wearing eyeshadow but don’t relish choosing between several palettes and pots a day, try this ...

As a result of the changes our skin goes through over the years, the eyes can sometimes change shape, fine lines and wrinkles often develop, and brows and lashes may even become more sparse, which ...

You can never go wrong with a warm-toned eyeshadow like this one. Boasting a mix of high-pigment mattes and shimmers, this palette has everything you need to create an eye look with just one product.

"When I think of black eyeshadow, I think matte, round, and velvety in texture," she tells Bustle. "Not overthinking the shape or how to achieve it is key." To get the look, Clark says to first ...