A new era of CTV advertising is dawning, moving away from generic reach and toward campaigns that are smart, personalized and performance driven. The post How Context, Commerce And Creative Deliver ...

AI is not making agencies obsolete. It’s transforming them. The agencies that thrive will be those that lead AI—not merely ...

As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...

Hospitality group Fink has named Example as its new strategic marketing and PR agency.The announcement:Fink Group – home to ...

Consumers are no longer passive participants in brand messaging. In fact, 71% of consumers expect personalized brand ...

In this edition of “Ask the Board,” we feature Caroline Volz, Director of Growth Marketing at Tuckernuck, an online retail ...

Although digital advertising increasingly became a part of daily life, print still held on strong. Ads leaned into slick and striking photography, bright and simple graphics, familiar faces and clever ...

Every month or so, one of the eight teams – strategy, creative, production and finance, for example – is responsible ... “We have fun with the marketing. We do guerilla marketing around ...

The key to Vidmob’s technology is that it can compare many parameters in the creative to determine whether each complies. For example, when drawing an ad for a bottle of water, sometimes the ad ...

That inclusion in the creative process is evident in some of the most powerful examples of diversity in advertising. Take Vanish’s recent ‘Me, my autism and I’ ad. Telling the story of an autistic ...

If these informative ad examples are getting your creative wheels to turn, one more idea may actually make them spin: Informational ads can also be effective at building and burnishing a company's ...

Then, NBCU uses machine learning to match those creatives with a campaign line item that’s already set up in an ad server. In the past, this process would have been far more laborious. For example, ...