Classical physics theories suggest that when two or more electromagnetic waves interfere destructively (i.e., with their ...

What is the unexpected red theory? "The unexpected red theory is more of a design folklore than a codified rule, but it’s a ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Given that olo can now only be seen by directly stimulating thousands of cells in the retina, it will not be utilized in consumer products anytime soon. Ng said that it could not be produced as a ...

If you love purple for its depth and undeniable flair, you’re not alone. Purple is the color of creativity, luxury, and, when ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

The researchers had essentially created a new visual signal in the brain: a color sensation produced by M-cone activation ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

This hack helps you find the most flattering hair hue for you. Color theory is one of the most useful tools in art and design ...

While it might seem like a recent trend, colour has played a massive role in decor and art for thousands of years. There is even a field of study, known as colour psychology, that researches how ...