In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into ...

Virtually all of these, though, add some other design elements ... AT&T in the early 1980s resulted in the company adopting its new “Death Star” logo. Alternatively, it may accompany a ...

In 2022, the company unveiled a new logo (its first major refresh since ... you’d think we would have looked deeper at this interesting design. Most people just notice the letter U and its ...

The Apprentice remains one of the very few – maybe the only? – place on mainstream TV where you can watch graphic design happen, as teams are routinely challenged to create a new logo as one of the ...

The computer age has brought graphic design closer to everyone ... on your way to developing your own brand image… First, decide on how the logo will be used – for a company, service, or product – and ...

The company, commonly known as simply The Hartford ... The horizontal, rather than vertical design of past logos, is intentional to make it more compatible with digital designs.