Goodyear doesn’t just make Goodyear tires. It owns a 12-brand empire, each built for different drivers, budgets, and roads ...

Hidden away in the rolling hills of Ritchie County sits a time capsule of American automotive culture so captivating that car ...

Take a fascinating visual journey, placing the very first creations of iconic car manufacturers side-by-side with their most ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get ...

After poaching some of the best Western auto talent, China’s car industry is about to dominate globally with charging rates, ...

Former Jeep boss Antonio Filosa has been named as the new CEO of Stellantis, six months on from the shock departure of Carlos Tavares. Filosa brings a ...

The sleek silver Tesla logo is not just a nod to the brand’s name but actually has a deeper meaning behind it.

Customers and former employees of the failed roofing company Lexington Blue say the business and its owner committed widespread insurance fraud by stealing thousands of dollars in deposits with no ...

Trademark filings can mean something to everyday gearheads, but only sometimes. This is not one of those times.

They're not designing products. Much like the best rebrands, they’re designing desire. And they’re not alone. Take ...

St. Thomas University’s relationship with MSR Racing will cross many majors. ‘What we’re doing here is different.’ ...