Let the eyes lead. Pair bold shadow with understated skin and neutral tones elsewhere on the face. A well-matched base and a muted lip give the look space to breathe. Don’t skip primer for neon ...

USC basketball star JuJu Watkins is one of the leading players in the NCAA. Now, she reveals the steps she takes to feel her ...

Best lash and brow serums to shop in 2025, tried and tested. These left brows bolder and fuller, and lashes looking longer and more volumised.

Minimal makeup is Kiara Advani’s signature style, perfect for summer! Here’s how to recreate her soft, glowing look with just ...

From smudge-proof staples to sun-proof glow boosters, these 17 beauty must-haves are made for peak pretty—and obviously ...

When it comes to race preparation, beauty is playing an increasingly significant role for a new generation of runners.

As part of our first-ever Now Playing Issue, Zaya Wade, Chase Sui Wonders, and Laufey lent their unique personalities to each of their shoots, and, unsurprisingly, the stars' makeup aesthetics were ...

Choosing the right brow serum can feel like a lot, but it doesn’t have to be complicated. The main thing is to find a formula ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Read all about the winners of Good Housekeeping Beauty Awards 2025, tested by the Good Housekeeping Institute Beauty Lab.

For perfectly defined and feathered brows in seconds, the Anastasia Beverly Hills Brow Gel is a cult classic for a reason. It ...

NewBeauty's senior editor-at-large and TODAY contributor Sarah Eggenberger shares some of the winners of NewBeauty’s 15th ...