"Signing with adidas was a no-brainer," Ethan Holliday said in a statement. "Seeing my brother sign with Adidas as a young player was special for our family, so to now have this o ...

Ethan Holliday is joining the Adidas family as the apparel giant's first baseball NIL athlete. Adidas announced Holliday's signing in a press release on Tuesday. "Signing with adidas was a no-brainer, ...

So-called NIL rules opened up college athletics to brands looking for ambassadors. Some marketers are now finding even younger talent in high schools.

It was important for Ethan Holliday to take time to recognize Oklahoma State's impact on his family even if he seems destined ...

On Tuesday, he became the first baseball athlete to sign an NIL deal with Adidas. His brother Jackson also joined the apparel giants before he was drafted in 2022. After the news went official ...

Ethan Holliday is the defending OKC Metro High School Sports Awards Baseball Player of the Year. He signed an NIL deal with Adidas.

Seven-time MLB All-Star Matt Holliday is a proud father, as both his sons, Jackson Holliday and Ethan Holliday, are about to take the league by storm.

The Adidas Fear of God Athletics Trainer launches Friday, Jan 31. The “Night Brown/Sesame” pair will be available from adidas.com, the Confirmed app and select Adidas stores worldwide. Meanwhile, the ...