Sports brand adidas has launched a campaign to counter negative pressure in sports, which gives “five positive behaviors ...

Today, adidas and Son Heung-min joined forces with the Kinetic Foundation, to show up pitch-side at Harris Academy in North ...

MUMBAI: Adidas has launched a bold new chapter in its global brand campaign, reaffirming its commitment to reducing negative ...

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

Star athletes including Aitana Bonmatí and Trinity Rodman have come together with adidas for ‘You Got This’. This arrives as ...

The ‘Sideline Essentials’ are delivered by coaching icon, Jurgen Klopp and reveal how coaches, parents, supporters and ...

The new campaign is rooted in the universal truth that everyone needs someone to help make them believe 'You Got This' ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

As part of the ‘You Got This’ initiative that adidas unveiled last week, Son Heung-Min joined forces with the Kinetic ...

The film features cricket icons including Hardik Pandya, Rohit Sharma, Suryakumar Yadav, Rishabh Pant, Kuldeep Yadav, and ...

Lamine Yamal and other top athletes come together in adidas' second installment of its global brand campaign 'You Got This'.

So, the Athletics line — where Lorenzo would bring his Essentials aesthetic to in-house original Adidas clothes and sneakers — should have been enormous. Only it isn’t. It arrived years late, at ...