Before Super Bowl LIX, Adidas made waves by releasing an iconic 'family picture' featuring some of its top athletes, ...

Miami Dolphins wide receiver Tyreek Hill met soccer legend Lionel Messi at the Super Bowl. Hill shared a picture of himself ...

Nike aired its first Super Bowl ad in nearly three decades Sunday night and brought the mix of sports and culture its new CEO ...

An effort launching just days after rival Nike’s splashy Super Bowl ad features star athletes and amateurs overcoming moments of self-doubt.

In its new global study, adidas reveals the positive behaviors that athletes need from coaches, parents, supporters and ...

From beach soccer in Cairns to one of Australia's most marketable athletes, the rise of Mary Fowler has seen the Matildas ...

Adidas Originals was created in 2001 to reimagine key pieces within the company’s archives. The collection, which has become ...

Bahamian World Indoor Champion and world record holder Devynne Charlton returned to the track where she initially set the ...

The Major League Soccer preseason is in full swing, and clubs around the league are preparing for the 2025 MLS season, the ...

Ahead of Super Bowl LIX in which he has a chance at NFL "three-peat" history with the Kansas City Chiefs, Patrick Mahomes ...

A new commercial from Adidas shows Patrick Mahomes receiving best wishes in Super Bowl LIX from sports stars and his family.