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The conservative media star said he decided to launch Alp nicotine pouches because Zyn maker Philip Morris couldn’t take a joke.

Tucker Carlson, for years, has talked up the Zyn nicotine pouch to whoever would listen. Now, however, he is renouncing the brand and says he plans to launch a competing product called Alp. The fallout between the media personality and the tobacco product comes down,

Former Fox News personality Tucker Carlson is launching his own nicotine pouch brand after claiming Zyn is run by “humorless, left-wing drones.” Carlson plans to launch the brand, Alp, in November, he told The Wall Street Journal. This comes after he made a strange comment about Zyn back in October – and the company fired back.

Tucker Carlson announced the launch of his own brand of nicotine pouches while characterizing Zyn as a Democrat brand made for women.

Former Fox New host Tucker Carlson now has a new job description title— nicotine pouch business owner. The former Fox News host’s company is called Alp Nicotine Pouches (ALP).