NIL and the transfer portal have changed the game, but there is still a lot that works even if more reinvention is coming.

Stillwater's Ethan Holliday became the first baseball NIL athlete to sign with Adidas, joining his brother in the brand’s ...

The exodus of older, more traditional college coaches point to the influence of NIL licensing rights among today's recruits ...

For many years, college athletes fought for the right to license their name, image, and likeness (NIL) while keeping their ...

How much are USC Trojans quarterbacks Jayden Maiava and Husan Longstreet expected to earn in name, image, and likeness deals ...

Ohio State Buckeyes may have the most NIL funds, but the discussion undermines coaching and player efforts in winning the ...

A bill in Colorado seeks to exempt student athlete NIL contracts from the open records law, sparking concerns about ...

The Ohio State Buckeyes beat the Notre Dame Fighting Irish in the first 12-team playoff in college football history. In this ...

With National Signing Day coming next week, here's a look at where the top 10 QB recruits will play college football.

Is the gap between the Group of 5 and the Power 4 growing in recruiting? Here's how smaller football programs are pivoting ...

Plus: Would LSU pull the plug on Brian Kelly with another 9-win season? Which Big 12 school can become a perennial CFP ...