Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research from WARC. The report was based on WARC's dataset of advertising and media ...
Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research from PR Newswire.
Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...
During 2009, nearly a hundred million words a day were posted in status updates on Facebook—well over a thousand per second during peak times and up by a factor of four from the previous year, ...
If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo. Similarly, 92% ...
Discover how AI adoption in marketing drives efficiency, customer loyalty, and market leadership through data-driven, ...