Gaming giant Nazara Technologies has partnered with ONDC Network to launch gCommerce, a platform that will integrate ecommerce within games

Nazara Technologies, a diversified gaming and sports media platform, has partnered with the Open Network for Digital Commerce (ONDC) to introduce ‘gCommerce,’ a platform that integrates e-commerce within games.

With gCommerce, gamers can browse and make purchases without leaving the gaming environment while developers earn a commission on every successful transaction initiated by players.

Nazara Technologies partners with ONDC to launch gCommerce platform for e-commerce in games, boosting revenue for developers.

Nazara Technologies CEO Nitish Mittersain said this initiative is a significant step forward in the company's strategy to help game developers with effective monetisation solutions.