Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple's AI system, dubbed "Apple Intelligence," will also be available on the next-gen iPads and Macs as part of iOS 18.

In the pundit's view, the technology will inspire swarms of users to snap up the company's new smartphone line.

Apple showed off some very cool AI features coming in iOS 18 this fall. But you're going to need a specific iPhone model in order to check them out.

Joanna and the WSJ team fed the generative AI bot a decade of her iPhone review excerpts, iPhone specs from Apple, and her notes after a week of testing the iPhone 16. The result? An interactive ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

The first set of Apple’s AI features is scheduled for public availability next month in most regions — except the EU — as part of a beta test for iPhone 15 Pro and all iPhone 16s ...

Brisk sales of AI-stuffed iPhone 16s should result and, as a consequence, developers will create hundreds of AI-powered apps for Apple's iOS. This will make the company an important driver ...