Host Jenny Rooney speaks with Erika Ayers Badan, CEO of Food52, about her unconventional career path and her vision for ...

Given the 175 million transacting users on Meesho’s platform in 2024, the content commerce route has resulted in a little ...

Meesho, backed by SoftBank, has launched the Creator Club platform to boost content commerce by connecting content creators ...

The platform, Creator Club, will enable content creators directly collaborate with sellers on Meesho and monetise their ...

Shoppers on a marketplace are inherently closer to the bottom of the sales funnel, demonstrating buying intent from the ...

E-commerce firm Meesho has launched shopping by launching creator marketplaces as part of its broader content commerce initiative. Between January and December 2024, Meesho’s content commerce ...

A third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping ...