E-commerce major Amazon India has launched a new generative AI-powered conversational shopping assistant, Rufus, ahead of the ...

Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored ...

Businesses that sell on Amazon will have access to new generative AI tools allowing them to create video ads from a single product image.

The data centers that train the large language models behind AI consume unimaginable amounts of energy, and the stakes are ...