Xbox continues its push beyond consoles

Xbox continues its push beyond consoles with new ad campaign
In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing more Xbox games to PlayStation, Switch, and other platforms and devices. Microsoft has also been using “no console required” messaging for its Xbox TV app for Samsung TVs and Amazon’s Fire TV sticks earlier this year.
Microsoft is Working on a Xbox Handheld Console
Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate Nintendo's handheld success, learning from past failures. (85 characters) Introduction of handheld Xbox may expand market appeal,
New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console
A new Xbox campaign involves labeling just about every device on an Xbox. Are we seeing the transition to a service rather than a console?
The new Xbox ad campaign is confused about what an Xbox is
Microsoft launched a new marketing campaign for its Xbox consoles and cloud gaming service called “This is an Xbox.” It features posters and commercials with a bunch of different objects like a laptop,
Microsoft unveils ‘This is an Xbox’ campaign
Microsoft (MSFT) announced its new “This is an Xbox” campaign, which invites players to play with Xbox across multiple devices and
Xbox Pushes Cloud Gaming Over Consoles In New Ad Campaign
Xbox Cloud Gaming is restricted to Xbox Game Pass Ultimate subscribers. Cloud gaming faces challenges like internet speed issues, clunky controls, and the presence of alternative gaming options. The Xbox brand’s new ad campaign has made the surprising choice to focus on cloud streaming across multiple devices,
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Xbox Details November 2024 Console Update
Xbox reveals new details about the November 2024 console update, including new and upgraded features for Xbox One and Xbox ...
Xbox CEO Says There Will ‘Definitely’ Be Future Consoles
Although the company's new ads emphasize cloud streaming, CEO Phil Spencer tells Rolling Stone there will still be a box to ...
Xbox Wants Piece Of Handheld Console Pie, But Is Taking Its Time
A handheld Xbox console that is in development would likely be a standalone gaming centre rather than cloud-based. Xbox’s ...
"We think about the Xbox platform as the Xbox console, PC and cloud. We want them to be Play Anywhere." Microsoft strives to bring more Windows PC games to Xbox …
Xbox lead and Microsoft Gaming CEO Phil Spencer recently talked about the company's commitment to multiplatform releases ...
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New Xbox Campaign Reminds People Xbox Is More Than Just The Console
Game consoles usually do not make much money, and if they do, it's not a lot compared to the much more lucrative games ...
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Every Device Is an Xbox? Microsoft Ads Push a Less Console-Focused Future
Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices ...
Xbox Boss Says No 'Red Line' With Exclusives, Including Even Halo
Earlier this year, Xbox brought some of its games to PlayStation 5 and Switch. Apparently that worked pretty well, as ...
The Xbox Wireless Controller Drops to as Low as $34.99 Ahead of Black Friday
The Ghost Cipher Edition is an absolutely gorgeous controller, with a translucent clear top case, rubberized ash gray grips, ...
The most common Xbox Series X problems and how to fix them
The Xbox Series X and S are impressive consoles, but they aren't free of problems. Here, we cover the most common Xbox Series ...