The mesmerizing colors of human eyes—from deep browns to vibrant blues, subtle greens, and rare ambers—result from intricate genetic factors that influence melanin production in the iris.

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.

According to expert astrologers and magic practitioners, there's an ideal evil eye color for each zodiac sign. Whether you have a photo of this as your lockscreen or a physical one to keep in your ...

In a study published in Science Advances on Friday, April 18, a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has ...

They describe the color as blue-green of unprecedented saturation.” The process to discover olo involved first creating a detailed map of each participant’s eye and its cones with a special ...

But using a new technique called "Oz," scientists at the University of California, Berkeley, have found a way to manipulate the human eye into seeing a brand-new color -- a blue-green color of ...

Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post ...

The human eye can see millions of colors — but no eyes have ever before beheld "olo." Only five people on the planet have witnessed this brand new color, thanks to the efforts of a team of ...

Researchers from the University of California, Berkeley have announced the discovery of a color never before seen by the human eye. Through a new study, published in Science Advances, researchers used ...