Sugar Smacks Star Trek badges. If you ate cereal between the 1950s and 1990s, you were likely to encounter a cereal box prize—an inexpensive trinket lurking inside the bag that may have made the ...

On Friday former UK men’s basketball player Amari Williams posted a photo of himself appearing on a box of Weetabix to his Instagram. Williams said he woke up a cereal legend and thought the box ...

In the 1930s, General Mills began enticing kids with paper airplanes and trading cards packed inside cereal boxes. In the 1940s, Army buttons could be dug out of Pep cereal. In the 1950s ...