PepsiCo is targeting “premium” snackers with the launch of the Market Deli crisps range under the Walkers banner this summer. The range “inspired by authentic produce found in delicatessens ...

PepsiCo is targeting foodies with an upmarket Walkers snacks range that includes potato, tortilla and pitta chips. On shelf from 23 June, Market Deli features stylish packaging - including ...

This paper examines the effectiveness of BMP's advertising for Walkers Crisps since its appointment in August 1994, a period which has seen Walkers transformed into, arguably, the most famous and ...