Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

AI search is shifting how information is delivered, opening the door for companies to shape narratives more directly.

CARE Hospitals, one of India’s leading healthcare providers, has launched a new national campaign called “The Power of Three.

Media Mantra has established itself as one of the India’s leading agencies and now, marked its first global footprint in the ...

Here are five important areas of difference between brand marketing and direct response. 1. Goals and Objectives "Direct response marketing helps people buy. Brand marketing helps people choose," says ...

As the group announces its 14th acquisition — experiential studio Obo — we speak to CEO Christian Kurtzke about how he’s ...

In our industry, the people who will end up on top are the ones who distill their quintessentially human skills—creativity, ...

Think of publicity, marketing and branding as the three legs of a tripod. They all work together to hold up your business's success — here's how.

Understanding how consumers are approaching travel and hospitality decision-making will go a long way to informing your PR ...

Ogilvy & Mather used A/B-testing to famously rise to the top of the marketing world, and today Neil Patel ... They're interested in it, but they don't know the differences between the two tests. Their ...

Recent data from AccuRanker confirms what many in the industry have felt for months: ecommerce click-through rates (CTR) for ...

Young Australia's relationship with Shein, Temu is under the spotlight after K-Mart announced it's officially in competition ...