In a world dominated by social media and ever-growing content proliferation, it’s easy to overlook, or under invest in, one ...

While the graphic logos of Duracell, Tiffany, or Corona may not immediately come to mind, the copper top, the robin’s egg ...

Has Samsung lost some of its brand identity over the past few years? Samsung’s rise to prominence was built on a foundation of bold design and cutting-edge features. They weren’t afraid to ...

A brand identity is the visible elements of a company's brand, including consumer perception, colors, design, and its logo. Brand identity encompasses every way customers experience and perceive a ...