His first attempt at solving the ... in charge of the club’s VSIB. “That safety feature is something you can’t get in a traditional sign-in board,” Givens said. It also provides valuable ...

There were no dead babies, no horrific crashes. In 1984, Michael Lerner founded Safety 1st for the purpose of manufacturing "Baby on Board" signs. The inspiration for the signs came not from a ...

It was a first for Garden State roadways. “While many state DOTs have used humor to convey safety messages on variable message sign boards for quite some time, NJDOT had not used such quips ...

Motorists have many options when it comes to decals for their cars. One of the most common to see while driving is the “Baby on Board” sticker. People don’t usually deeply consider their meaning, but ...

The Baby On Board sign soon became part of Lerner's Safety 1st brand, a brand he started to market child safety devices like soft corners for tables, child locks for cabinets, and the like.