The John Lewis Christmas advert 2024 has been unveiled - and it's nothing like the retailer has ever done before.

John Lewis has finally unveiled its eagerly awaited Christmas advert for 2024, following the release of two teaser ads. Titled 'The Gifting Hour', the two-minute film centres on a woman's search for the perfect gift for her younger sister.

The John Lewis Christmas advert follows one woman as she goes on the search for the perfect gift for her sister, but what does she end up buying her?

This year, in 2024, John Lewis's 18th Christmas advert is all about memories. Called the Gifting Hour, it follows a woman frantically buying a last-minute gift for her sister. The heroine of the story, Sally, runs into the department store chain's flagship Oxford Street store 15 minutes before closing time.

The John Lewis Christmas advert has dropped for 2024, featuring a song from former Verve frontman Richard Ashcroft

Sonnet, which was penned by Ashcroft, originally appeared on The Verve's critically acclaimed 1997 album Urban Hymns and was released as a single a year later. Despite receiving enormous radio airplay at the time, the song only reached 74 in the UK charts as the physical release was limited to just 5,000 copies.

The festive season is getting under way again, and so too is the battle of the Christmas adverts. John Lewis has become the latest retailer to beam its festive message into UK homes. The advert, released on Thursday,