That all changed in 1968 when Richard Nixon appeared on "Rowan & Martin ... It introduced catch phrases like “sock it to me,” “verrrry interesting,” and “look that up in your Funk ...

And Paul went over and talked to him and said: We're doing this show, "Laugh-In," and in this show the running gag is Sock It To Me. And so, Richard Nixon said: You want me to say sock it to me?

Nichter listened to more than 3,700 hours of tape from President Richard Nixon's first term ... he'd have to do a lot more than stiltedly ask, "Sock it to me?" ...

She announces that it’s “sock-it-to-me time.” Then, she is hit with a bucket of water, or dropped through the floor, or otherwise clobbered in some form or fashion. Sure, Richard Nixon ...